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1922 - Mr. Primavera, Sr. an Artisan Designer and Craftsman who, with his father, made jewelry for the royal families of Pescara, Italy, came to America.
1934 - Victor Primavera, Sr. founded and established a sterling silver manufacturing company under the name Danecraft, Inc. The Danecraft name comes from the Danish influence which Mr. Primavera, Sr. designed and his occupation or trade requiring a special skill as a silversmith or craftsman.
1934 -1960's - Danecraft produced the most intricate and highest quality sterling silver charms, bracelets, necklaces, earrings and pendants in the industry.
1970's - Built the Bridge areas in major department stores across the country. Bridging the gap from costume jewelry to fine jewelry and introducing Sterling and Vermeil (24kt gold over sterling silver) and ear piercing clinics to the consumer with National Advertising.
1980's - Danecraft purchased the Alan Jewelry Company in Providence. One of the industries finest makers of cast fashion jewelry in the country. Danecraft took this new product, factory direct, to the department stores across the country that still remains a tremendous success to this day.

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PS990 Danecraft 1960s Vermeil Rose Pin...$24.00
1960s Danecraft Vermeil 12kt GF Gold over Silver Rose Pin. The rose petals have a matte finish. There are two leaves off to the side. Measures 2-1/2 x 1-1/2". Excellent condition.
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Item Added 10/4/12PS990 Price: $24.00

PS952 Danecraft Goldtone Angel Swinging on the Moon Pin...$16
Danecraft Goldtone Angel Swinging on the Moon Pin. Shiny goldtone half moon with a swing hanging from it. The angel swings back and forth as you move. The body of the angel has a matte finish. The pin measures 1-3/4" x 1-1/2". New condition.
PS952 SOLD

PS783 Vintage Danecraft Emmett Kelly Enamel Goldtone Pin....$24.00
Vintage Danecraft Emmett Kelly Enamel Goldtone Pin. The picture will show you slight enamel loss on the clown's mouth. Other than that loss, this is in excellent condition. The pin measures 2-1/2" x 1-3/8". Matte goldtone finish. Wonderful enameling and a red rhinestone in his tie. Very good condition.
PS783 Price: $24.00

PS636 Danecraft I Love Racing Pin...$10.00
Danecraft I Love Racing Pin. Great for the female Nascar lover! Pewter in color, there is a car with the number one in red enamel on the door. Love is depicted by a red enamel heart. The car sits on a flag. The words are under the flag and car. Measures 1-3/4" wide x 1-1/2" high. Excellent condition.
PS636 Price: $15.00

PS634 Danecraft Soccer Mom Pin...$11.00
Danecraft Soccer Mom Pin. Matte Goldtone words with the O in Soccer depicted with a black and white enamel soccer ball. There is a shiny goldtone charm of soccer shoes. Measures 1-3/4" x 1-3/8" high. Excellent condition.
PS634 Price: $14.00

PS633 Danecraft I Love Soccer Pin...$11.00
Danecraft I Love Soccer Pin. Here's a girl in action, kicking the soccer ball with hands flying. Matte goldtone finish with a black and white enamel soccer ball. Measures 1-7/8" across x 2" high. Excellent condition.
PS633 Price: $14.00

PS632 Danecraft Take Me To Court Pin...$14.00
Danecraft Take Me To Court Pin. A fun tennis pin with three green tennis balls, the can that held them and the racket. Matte goldtone finish. Measures 1" high x 2" long. Excellent condition.
PS632 SOLD

PS631 Danecraft SPORTS Pin with Football, Tennis, Baseball and Soccer Charms...$11.00
Danecraft SPORTS Pin with Football, Tennis, Baseball and Soccer Charms. Matte Goldtone finish. Measures 1-1/2" x 1-5/8". Excellent condition.
PS631 Price: $14.00

PS628 Danecraft Contemporary Been There Done That Pin...$16.00
Danecraft Contemporary Been There Done That Pin. This is a fun wear.. .and we all know that saying! From the Been There Done That wording hangs a pair of glasses, passport, airline tickets and camera. Measures 2" x 1-1/2". New. Never worn. Scan of this item doesn't show the true beauty of this, I apologize!
PS628 Price: $16.00

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BS056 Danecraft Sterling Bangle Bracelet...$24.00
Vintage Danecraft Sterling Bangle measuring 13mm wide and 2-1/2" inside diameter. Excellent condition.
BS056 Price: $24.00

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ES156 Danecraft Sterling Floral Earrings...$34.00
Danecraft Sterling Floral Screwback Earrings. These are gold over sterling... comprised of three flowers triangle in shape. Measuring 5/8". Excellent condition.
ES156 Price:$34.00

Danecraft Sterling Earrings E005 Price $20.00
Danecraft Sterling Earrings 1950's - Screwbacks measuring 3/4". As an advertisement in Vogue 1955 stated, "Eternally lovely because it's sterling silver". Marked: Danecraft Sterling.
E005 Price:$24.00

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